Wednesday, December 9th, 2009
Last month PinkyShears was invited to the Free People 40th Street showroom in NYC, to attend a sales meeting where merchandisers educated the store specialists and sales staff on styles for the upcoming Holiday ‘09 season. The objective for the night was to review sales objectives for each store, review the collection, and show how to sell and merchandise the clothes. The merchandisers from the Philadelphia offices headed the meeting.
…There are two techniques 1) Creating an outfit for the customer while they are in the fitting rooms and 2) Recommending accessories and add-ons. It sounds simple enough, but it has many built-in benefits to sales. They didn’t mention the thought process behind the techniques to the associates, but my take on it is this…
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