Thursday, February 18th, 2010
Mercedes Gonzalez is Director of Global Purchasing Companies, a full service buying office that plans and implements retail strategies.
Mercedes Gonzalez is Director of Global Purchasing Companies, a full service buying office that plans and implements retail strategies.
This is a collection I did for my clothing line Brentwood last season. (See more pics below.) I wanted to explain to you that it doesn’t take a “ish” load of money to market a collection granted you understand your customer and what they want. This strategy will drastically cut down on your marketing costs to the point you can redo the lookbook if you don’t get it right the first time.
A simple thing like changing a dress form can save a lot of money. We changed our form to the Alvanon form recently. They’d been working with old Wolf forms. The problem with old Wolf forms is they are just not made like a human, and when you start to use those forms as a base, your garments are bigger and too boxy to reflect how people are.
Do You Have Your PANTONE Book Yet?
This is a color reference book used commonly in the industry to communicate color. Pantone is known worldwide as one of the standard languages for accurate color communication, from designer to manufacturer to retailer to customer, across a variety of industries.
Each color is given a number to represent [...]
Dress Form. How It’s Made.
Find Out What Segment of the Garment Industry is Still Going Strong. Meet Steve Steinberg of QST Industries, leading supplier of innovative men’s, women’s and children’s apparel construction components. Part 2
BG: How do you handle companies changing their designs during the entire process?
SS: We get called in after a company does all the initial [...]
Find Out What Segment of the Garment Industry is Still Going Strong. Meet Steve Steinberg of QST Industries, leading supplier of innovative men’s, women’s and children’s apparel construction components. Part 1
The many facets it takes to create a garment are not made within one company; the devil is in the details. No one understands this [...]
Grading isn’t taught as part of academic fashion education, but a skill, Cavazza observes, that most companies today will teach hands on, training within the company. When someone comes to Cavazza interested in being a grader, the first thing he asks is: “Do you like math and fractions? If you don’t like [...]
Stella Ishii was well aware of the disconcerting maze young designers must navigate when she established The News. The muti-label showroom sits in the heart of SoHo, but its web of clients stretches internationally North, East, West and South. A major part of bringing the company into being was when Ishii tapped her talented [...]
Another designer who Morimoto beamed about was Japanese brand Sacai. Morimoto flipped through The News’ published mock newspaper from this season, looking for examples of Sacai’s work. The May issue of Essence magazine also sat on the coffee table in front of us and she pointed to first lady Michelle Obama.
AM: Actually Michelle Obama wore [...]